Alitalia to be improved makes for the Calabria
The Alitalia is a dying man, it has been almost an expulsion of Malpensa and to be improved it makes for the Calabria: More flights, lower prices and so many other promises.
We would not want it from here to any years to discover to itself that, as it happened for telecom that received so many milliards thanks to the telecom plan, the situation of poverty of the Calabria is served by you to guarantee to Alitalia particular public helps.
Agency of print – Lamezia Terme “I Am sure that at this new sensitiveness demonstrated by Alitalia a great collaboration will be born. I hope that today a new course begins for our call”. It has been asserted by Eugenio Ripepe, president of the Sacal, the society that airport employee of Lamezia Terme manages the call, during the press conference of presentation of the new network of Alitalia that “will connect Lamezia Terme with the rest of the world”.
Present time to the press conference also Maurizio Pace, director sales Italy of the Alitalia, which has spoken of “an offer of strong discontinuity with the past. Alitalia – it has added – is an international vector and for the Italy that connects the Italy in the world. The presence of Alitalia in Calabria is never unsuccessful, even in the most difficult moments. The continuity of the presence – it has been conclusive – has been always safeguarded”.
The redefinition of the Network Alitalia for the Summer 2008 will let reply in significant way to the demands of the clientele Alitalia and, in the specific thing, passengers in departure with the airport of Lamezia Terme. At Lamezia Terme's Alitalia it will make 48 week frequencies in order that Linate flies on Rome and Milan.
In specific the airport of Lamezia Terme will be connected in the following way: 1. Five connections for Rome from Monday until Saturday (4 on Sunday) with even more comfortable schedules (from the 6.40 to the 19.05) to facilitate at most the business journeys in day. In order that always 5 daily connections fly at Rome to Lamezia Terme (with Sunday exception with 4 flights) from the 7.20 to the 20.40.
2. The daily connections increase at 1 to 2 for Milan Linate with Lamezia Terme's departures for Linate to the 13.20 and 22.35, while Linate for Lamezia Terme it is shared to the 10.50 and 20.15.
3. 1 daily flight for Milan Malpensa made by Volareweb
4. Possibility of continuing at Rome towards another 23 National destinations, European 30, 5 in North Africa, 5 in Middle East, 7 in North America, 3 in Centro-South America, 2 in Japan, 2 in Africa.
5. Two new destinations Alitalia reachable road Rome: Los Angeles and Cagliari.
A new approach of marketing that recovers the historical connection of Alitalia with the Italy. The positioning of Alitalia in the market counts also on the throwing again of the brand Alitalia that happens through a series of actions.
In Italy, those principal are: 1. National and regional advertising campaign, aimed to inform the clientele about the Calabria about the characteristics of the network Alitalia;
2. Diffusion of the new images that complete the brand design system of Alitalia, focused on the tricolour one;
3. Throwing again of the program Millemiglia that January 1 is presented by a more advantageous new edition for the great volatori, confirming his positioning of “more generous program”.
In the World, the principal actions are: 1. In the principal countries served by Alitalia you look at promoting the flights offer advertising campaigns for Rome and the numerous connections with the rest of Italy, between whose Lamezia Terme and the Calabria;
2. Press conferences abroad on the new network;
3. Amplification of commercial agreements with foreign markets.
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