“POIN cultural, natural Attrattori and tourism” for the regions Calabria, Sicily, Campania and Puglia
In accomplishment of how much expected with the QSN 2007-2013, the Regions of the Objective Convergence (Calabria, Campania, Puglia, Sicily) and in synergy with the interested national Administrations, they have elaborated the “Interregional Operative Program “cultural, natural Attrattori and tourism” that aims to determine the conditions to increase the territorial attraction and to create timeliness of growth and occupation in the regions of the Objective “Convergence“, been based on the exploitation of their cultural, natural resources and on the full development of the tourist potentialities of the territory. The lessons of the experience 2000-2006 show that the action of the Regions is not sufficient, alone and in absence of a collective action and to interregional staircase, to determine conditions of real excellence of the system of offer of the resources and then to make the system of such resources a decisive factor of competitiveness and of attraction on the world tourist market.
An action of system that appreciates the cultural and natural excellence resources, and allows a unitary promotion it on the international tourist markets it asks for a full integration of technical competences of different Administrations (regional and central).
An interregional action, then, for the regions of the Objective "Convergence", spread to the whole Midday thanks to the resources of the national regional politics (FAS).
The strategy of the Interregional Program is based on the concentration of the resources on the excellence poles, carrying the next activity lines out:
- the constitution of nets of attrattori of interregional excellence, and then of an offer system supplemented on which building politics of tourist attraction of quality on the world markets of the cultural, environmental, tourist product;
- the activation of interregional productive dies connected with the politics of exploitation of the property and with the tourism of quality, whose development can be triggered only thanks to the contribution of interventions characterised by a sufficient critical mass;
- the carrying out of a unitary politics of marketing and of tourist marketing of the system of the resources of excellence able to lead to system and supplement – orientating – also the initiatives and the politics of promotion carried out at the level of single regions and at level sub regionally
Documents:
POIN Cultural, natural Attrattori and tourism- Environmental report
- Not technical synthesis
- Form for the opinions presentation
The management authority for this program is the Region Campania: Links
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